I’m a freak account director + brand manager trapped inside a humble and kind man’s body. The kinda guy who thinks kinda like a strategist. Writes kinda like a writer. And leads kinda like the kinda person you always kinda wished was at the helm of your business.

The Places I’ve Worked

Culligan International, Chicago (’25 - Today)
Role: Brand Marketing Manager (Contract)

Highdive, Chicago (’24 - Today)
No. 2 Agency in North America; AdAge (’24)
Role: Account Supervisor
Brands: Culligan International, DISH TV, Jeep

Noble Studios, Reno (’23 - ’24)
Role: Senior Copywriter

Michael Patrick Partners, San Francisco (’14 - ’23)
Design Excellence; Communication Arts (’19)
Role: Partner; Account Director + Creative Director
Brands: Cisco, Gonzaga University, Suzie’s Organic Condiments, Suzie’s Organic Hard Seltzer, Technology Credit Union, Unity Vibration Kombucha Beer

Leo Burnett & ARC, Chicago (’11-’14)
Role: Account Executive
Brands: Fifth Third Bank, McDonald’s, Norton by Symantec, Samsung

The Awards We’ve Won**

ADDY (x24)
D&AD Wood Pencil (x1)
Graphis (x3)
Webby (x2)

**

x9 ADDY & x3 Graphis awards with “Copywriter: Rob Maidens” etched in plaques and pixels.

The Brands I’ve Guided*

Cisco
Culligan International
DISH TV
Gonzaga University
Fifth Third Bank
Jeep
McDonald’s
Norton by Symantec
Samsung
Suzie's Organic Condiments
Suzie’s Organic Hard Seltzer
Technology Credit Union
Unity Vibration Kombucha Beer

*

And a very long list of Silicon Valley venture capital-backed startups.

The Type Of Work I’ve Directed

Advertising campaigns (global + national)
Annual reports (profit + nonprofit)
Brand and campaign guidelines
Brand architecture
Brand development
Brand identity (development + refresh + refinement)
Brand strategy (development + refresh)
Capital and fundraising (profit + nonprofit)
Investor relations (profit + nonprofit)
Literature systems (development + refresh)
Packaging (development + refresh)
Retail (development + refresh)
New business (RFPs + pitches + onboarding)
Visual identity + systems (development + refresh)
Websites (development + refresh)